Happiness


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Colors: How Do They Make You Feel?


One of the most important colors in advertising is the color blue. Calm, comforting, soothing, and peaceful are all feelings evoked from this color. The color blue is also often used in a smooth way, many night clubs and upscale stores will use this color to provide a sense of an icy ambiance and a cool feeling. When you touch blue you can feel the calmness yet smooth and cool feeling that it gives. Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. This color is also the color of water when advertisers want to place a visual for something that is technically clear. Pepsi, Aquafina, and several other drink makers rely heavily on this color for their advertising. This color can also be used to promote cleanliness as well as air and sky related products. Blue is also often used in high-tech product companies such as IBM and INTEL.

One of the important things to remember as an advertiser, avoid blue when promoting anything related to food - this is because blue actually suppresses the appetite. However, when used in conjunction with warmer colors such as red, or yellow, this combination creates a vibrant a high impact advertisement. Several variations in the shade of blue also have separate meanings. Light blue can be easily associated with the power of healing, understanding and health of ones body. In contrast, dark blue is often representative of seriousness, integrity, power and knowledge. The basic color blue is also representative of success and is often used side by side with the color green, even though they are next to each other on the color wheel, they are a good complementary mix when related to money and success.

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MORE RESOURCES:

Spiegel Online

Denmark: High Taxes, High Gas Prices, Happiness & “Hygge”
FOXBusiness - 6 hours ago
If the list is to be believed, high taxes and high gas prices have little to do with overall happiness. We Americans are angry over the prospect of any tax ...
There's Something About Denmark BusinessWeek
all 5 news articles


Big money didn't pave way to happiness
CNN - 10 hours ago
(OPRAH.com) -- Many people dream of winning the lottery or striking it rich, but in reality, 70 percent of people who become instantly wealthy squander ...


Daily Mail

Happiness may protect against breast cancer, study suggests
Telegraph.co.uk, United Kingdom - 1 hour ago
By Rebecca Smith, Medical Editor Positive thinking and happiness may protect against the disease, but traumatic events like divorce and bereavement may ...
Happiness 'can protect against breast cancer', research shows Daily Mail
A Sunny Disposition May Protect Against Breast Cancer MedPage Today
Positive thinking may protect against breast cancer EurekAlert (press release)
InTheNews.co.uk - Scotsman
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NHRA: Happiness And Heartache In Reading
PaddockTalk - 1 hour ago
In fact, some might say it was his second round win against John Force that brought the most excitement. Not because Beckman had posted a 4.185-second run ...


San Francisco Chronicle

Cal's Groundbreaking Sprawl Bill
San Francisco Chronicle,  USA - 5 hours ago
And Americans' self-professed happiness declined from 1946 to 1980 when sprawl took root. (Happiness began to rise again in that year but ended up no higher ...


They Teach Happiness at Harvard
BusinessWeek - Aug 20, 2008
by Matt Mabe An entire industry has been built up around the pursuit of happiness. A stroll past any bookstore window demonstrates the explosive popularity ...


'Project Runway' This is what happiness looks like.
Zap2it.com - 21 hours ago
By Jessica Paff I must admit I have been looking forward to tonight's episode of Project Runway more then any other episode....ever. Why? ...


In pursuit of happiness
Dubuque Telegraph Herald, IA - 3 hours ago
... inalienable rights listed by Thomas Jefferson in the Declaration of Independence -- life, liberty and pursuit of happiness -- to pursue more happiness. ...


Radio Australia

The world's happiness with Jamaica
The Nation Newspaper, Barbados - Aug 19, 2008
MUCH MORE than the nations of the Greater Caribbean are applauding and sharing the historic honours so wonderfully won by Jamaican athletes this past ...
Video: Olympics '08: Jamaica Sweeps Women's 100 Meters AssociatedPress
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Positive psychology
Ha'aretz, Israel - 10 hours ago
By Neri Livneh It's hard to believe that I ever would have bought a book called "Authentic Happiness" or even browsed through it in a store. ...

Happiness - Google News



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